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Purpose
Genre: Hip Hop
Region: Adelaide, SA
Sounds Like: Hilltop, Nas

Purpose is an Adelaide MC/producer who has spent years building a name for himself in the Australian hip hop scene with an impressive series of mixtapes and group releases. Now he's finally ready to unleash his debut solo album.

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Interview: 2 July 2012
Tell us about your music - how did you develop your sound?
In my bedroom. What you are hearing now is something I have honed literally since a kid and built up over time. I got hooked on hip-hop at 11, began writing rhymes at 12, started making beats at 16. From then on I started recording/learning how to put songs together, working with what I had and little bits of advice I would get from the older producers I knew. The plus side to not having very many opportunities available to you for such a long period of time is that by the time they arrive, you are ready.

What’s the Purpose live show like?
High energy and just good fun. In points it is quite intimate but that’s the way the music is geared and I thrive off that. At the end of the day I’m just there to turn the party out and hopefully it makes your night.

You're releasing your debut solo album in coming months, but have been pumping out mix-tapes and group releases for years. Why has it taken until now for a Purpose solo album?
I was always very conscious of a solo album being a statement of who you are. I was 16 on the first mixtapes and used them to teach myself the ropes and feel out what I liked but I was also using this time to figure out who I am and who I’m not. The best part about the new music is, if you know Ryan then everything Purpose does makes complete sense.

What’s the best advice you’ve been given and who was it from?
I have been fortunate enough to have been embraced by a lot of what I consider pioneers of the culture you see today, but the best advice I have given was from Bias B. He told me ‘this business is all about good people’ and it’s true. I will look out for a lot of people on the strength of who they are beyond their achievements in music and I know the feeling is mutual with the people you see me around.

What’s coming up in 2012?
2012 will see the release of my debut album ‘Where It Starts’ in Spring. I will release the 3rd single towards the end of the year and then tour hard. Basically this year is just about putting the album out and taking the music to the people. I can’t wait to tour the full album once it’s out just because the response interstate has already exceeded what I expected.

Australian music is...
...healthier than ever.

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