There’s a strange kind of magic that happens when you think big. No, not delusions of grandeur like playing a sold out stadium or selling millions of records – but thinking big in terms of sound. Australian heavy rock producer The Distortion Effect has championed this counterintuitive approach to songwriting. Their process is simple: think grand, add heaviness and melody, then let the rest take care of itself. It’s an unusual form of sorcery that’s produced his colossal sound.