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SAFIA

Featured Artist

2013

15

Apr

SAFIA

Canberra, ACT

Electro-indie 3-piece SAFIA are the Canberra winners of our Groovin The Moo competition. They'll be joining the incredible festival line-up at the University of Canberra on Sunday 28 April.

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Tell us about your music - how did you develop your sound?

Our music is heavily beat and synth driven with elements of live instrumentation like guitar, piano and vocal. We write most our tracks with the intention of getting people up to dance and party but at the same time we try to add depth to the songs through meaningful vocals and thoughtful melodies and chord progressions. We usually write our tracks in full on acoustic instruments like piano and guitar and then bring them into the studio and begin producing. It is this process that we believe gives our songs a unique sound. We all have very diverse musical backgrounds and musical tastes and we have all been playing music together since way back in primary school. It is these diverse backgrounds and mutual understanding of one another’s writing and performing styles that is a key aspect of our sound.

You’re the winners of our Groovin The Moo competition and will be joining the line up at the Canberra leg of the festival. What can Groovin The Moo punters in Canberra expect from the SAFIA live show?

Groovin’ The Moo goers in Canberra should expect to get an early wake up call when they see our set. Expect a lot of energy, big production and big vocals. Those who have seen us play before know that we have a lot of gadgets that we use to make our electronic sounds truly come across as a live performance and that we wont stop until we’ve got everyone up and dancing and jumping around.

What are you most looking forward to about the festival?

We are most looking forward to getting out on stage and sharing our music with so many new people. We love festivals because you meet so many new people and discover so much new music. Some artists we are particularly excited to see are Midnight Juggernauts, Tame Impala, Shockone, Last Dinosaurs and The Kooks. However, with a lineup this good it’s going to be hard to decide who to see on the day.

What’s the best advice you’ve been given and who was it from?

We’ve received lots of advice for all aspects of life over the years but one of best pieces of advice that we have taken on board concerning our attitude towards music would have to be from a man by the name of Wally De Backer, better known as Gotye. Although the advice was not directed at us specifically we took it on board. In a media interview he said the most important thing is to keep writing no matter what and not to give up when your tracks don’t get received as well as you would like.

What’s coming up for you in 2013?

We really hope that we can make 2013 a big year for ourselves. We have extremely big goals which seem incredibly ambitious at the moment but if you had told us this time last year that we would be given the triple j Unearthed spot to play at Groovin’ The Moo we probably would have just laughed. At the moment apart from preparing for Groovin’ The Moo we are currently putting the finishing touches on our first full single release, which we hope to have ready by the end of the month. This will be followed by a mini tour along the east coast where we hope to at least visit Melbourne, Sydney, Canberra and Brisbane. But most importantly we plan to just keep writing and producing music and to keep pushing ourselves to get better and improve at what we do.

Australian music is…?

...Everything! We honestly think that Australia produces some of the most unique, groundbreaking and downright amazing music in the world. It’s hard to believe how much talent there is in this country. One of the best aspects about Australian music is that there are so many hidden gems just waiting to be discovered. Australians are incredibly lucky to have sites like triple j Unearthed who discover so many incredible Australians.

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